Methodology
Built to prefer no answer over a wrong answer.
Competitive intelligence is only useful if you can trust it in a meeting. This page documents how RivalWatch observes, what it will state as fact, and what it will only ever suggest.
Observation
Public competitor pages and supported public creative sources are fetched on a schedule. Every fetch records a timestamp and the source URL.
Deterministic change detection
Fields such as price, discount, shipping, availability and CTA are extracted and compared field-by-field against the previous observation. A change is only reported when two observations differ.
Evidence
Each reported change stores before, after, the page it came from and when it was captured. Nothing is reported without a record behind it.
Grouping
Related signals observed in the same window for the same competitor are clustered into one activity so teams review moves, not page diffs.
Freshness
Observations age. Stale records are flagged with their last-observed time rather than silently presented as current.
Failure honesty
When a page cannot be fetched or parsed, RivalWatch reports a monitoring failure. It does not infer that nothing changed.
/products/rudraksha-mala · captured 14 Aug 06:31 IST
Interpretation is generated from the record above and is always presented in this container, labelled, and never merged into the observed fields.
What RivalWatch will not claim
- Which competitor ads are performing best
- Competitor ad spend, ROAS or delivery
- That two products are comparable without your confirmation
- That nothing changed when a check failed
Product Radar matching
You confirm what is comparable.
RivalWatch proposes candidate competitor products, but market low, median, high and rank are only calculated from matches you explicitly confirm. Offers in a different currency, or observations that are stale or failed, are excluded from the market calculation and shown separately so the math stays inspectable.
Know what your competitors changed
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