Privacy Policy

This Privacy Policy applies to personal information processed through:

• RivalMoose.com and related websites
• RivalMoose SaaS accounts and workspaces
• RivalMoose Discover and other public intelligence pages
• product trials, demos, and subscriptions
• newsletters and marketing communications
• customer support
• product analytics
• integrations that you choose to connect
• and other interactions with RivalMoose

This Privacy Policy does not govern third-party websites, platforms, marketplaces, advertising networks, or other services that we do not control.

The information we collect depends on how you interact with RivalMoose.

2.1 Account and Profile Information

When you create an account or use RivalMoose, we may collect:

• name
• business email address
• password or authentication credentials
• company or organization name
• job title or role
• country or region
• profile information
• workspace membership
• account preferences
• notification preferences
• and other information you provide when creating or managing an account

Passwords are intended to be stored using appropriate secure hashing or authentication mechanisms rather than in readable form.

2.2 Business and Workspace Information

When you configure RivalMoose, you may provide information such as:

• your company or brand
• website URLs
• competitor names
• competitor URLs
• products you wish to monitor
• categories
• competitor product mappings
• watchlists
• saved searches
• reports
• internal notes
• alert preferences
• and other workspace settings

This information may be considered confidential customer information even where the underlying competitor information is publicly available.

We do not make private customer workspaces, watchlists, internal notes, or private monitoring configurations publicly available through RivalMoose Discover.

2.3 Billing and Transaction Information

If you purchase a paid RivalMoose subscription, we or our payment service providers may process information such as:

• billing name
• billing address
• tax information
• subscription plan
• invoices
• payment status
• transaction identifiers
• and limited payment-related information

We generally rely on third-party payment processors to process payment-card or banking information and do not intend to store complete payment-card credentials on RivalMoose systems.

A core function of RivalMoose is collecting and analyzing information that is publicly observable on the internet.

Depending on the services available, this may include publicly available information from:

• ecommerce websites
• product and collection pages
• promotional pages
• publicly accessible advertising libraries
• marketplace listings
• brand websites
• public reviews and ratings
• publicly observable advertising creatives
• landing pages
• pricing and offer information
• shipping information
• product availability
• product launches
• and other public commercial sources

Examples of information we may observe include:

• brand name
• website or domain
• product names
• prices and historical price changes
• discounts
• promotions
• product availability
• product launches
• public advertising copy
• advertising creatives
• calls to action
• landing-page destinations
• marketplace seller information
• publicly displayed ratings
• review counts
• and other publicly observable commercial information

RivalMoose does not represent that it has access to a competitor’s:

• private analytics
• private advertising accounts
• private revenue information
• internal customer databases
• private conversion rates
• private ROAS, CTR, CPA, or profitability
• or other non-public business information

Competitive intelligence shown by RivalMoose should be based on publicly observable information or another legitimate data source.

Public business websites or other public sources may occasionally contain information relating to identifiable individuals.

For example, a public page may contain:

• founder or executive names
• public business contact information
• publicly displayed social profiles
• public advertising spokesperson information
• or other information associated with a business

RivalMoose is designed primarily to understand companies, brands, products, promotions, creatives, and markets—not individuals.

Where reasonably possible, we seek to minimize the collection, processing, and public display of personal information that is not necessary for providing competitive intelligence.

RivalMoose Discover is not intended to publish private customer information, personal employee contact databases, or individual reviewer identities.

If you believe personal information relating to you has been included in RivalMoose incorrectly or unnecessarily, you may contact us at privacy@rivalmoose.com.

When you visit or use RivalMoose, we may automatically collect information including:

• IP address
• browser type
• device type
• operating system
• approximate location derived from IP address
• referring URL
• pages visited
• features used
• timestamps
• session information
• clicks and interactions
• account activity
• application performance
• crash information
• authentication logs
• and security events

We use this information to operate, secure, analyze, and improve RivalMoose.

RivalMoose may use cookies, local storage, pixels, SDKs, or similar technologies for purposes including:

• authentication
• session management
• security
• remembering preferences
• product analytics
• measuring website performance
• understanding product usage
• and improving our services

Some cookies are necessary for RivalMoose to function.

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies and provide appropriate preference controls.

You may also restrict cookies using your browser settings, although doing so may affect certain functionality.

Additional details may be provided in a separate Cookie Policy.

We may use personal information to:

• create and manage accounts
• provide RivalMoose services
• operate customer workspaces
• authenticate users
• monitor selected competitors
• generate reports and competitive intelligence
• provide alerts and notifications
• process subscriptions and payments
• provide customer support
• communicate service updates
• personalize product functionality
• detect fraud, misuse, abuse, and security threats
• troubleshoot technical issues
• monitor system performance
• improve our crawling and data-quality systems
• improve product functionality
• understand product adoption and usage
• develop new RivalMoose features
• comply with applicable legal obligations
• enforce our agreements
• protect RivalMoose, our customers, and third parties
• and, where permitted, communicate information about RivalMoose products and services

We may also use aggregated or de-identified information for analytics, benchmarking, product development, and research where the information no longer reasonably identifies an individual.

RivalMoose may use artificial intelligence and machine-learning technologies to assist with functions such as:

• classifying competitive events
• grouping related observations
• analyzing publicly observed creative themes
• summarizing market activity
• producing competitive intelligence summaries
• powering Ask RivalMoose
• generating recommendations
• and supporting future product functionality

RivalMoose is designed so that observed facts and AI-generated interpretation can be distinguished where appropriate.

AI-generated interpretations may be incomplete or inaccurate and should not be treated as independently verified facts unless supported by the underlying evidence.

We may use third-party AI service providers to process limited information necessary to provide these features.

We seek to limit personal information provided to AI systems to what is reasonably necessary for the relevant functionality.

Where laws such as the GDPR or UK GDPR require us to identify a legal basis for processing personal information, our legal bases may include:

Contract

Processing necessary to provide services you have requested or to perform our agreement with you.

Legitimate Interests

Processing necessary for legitimate interests such as:

• operating and improving RivalMoose
• securing our systems
• preventing fraud and abuse
• understanding product usage
• providing B2B competitive intelligence
• and developing our services

provided those interests are not overridden by applicable individual rights.

Consent

Where we rely on consent, such as for certain cookies or marketing activities, you may withdraw that consent as permitted by law.

Legal Obligations

We may process information where necessary to comply with applicable laws, regulations, court orders, tax requirements, or other legal obligations.

We do not disclose personal information except as described in this Privacy Policy.

We may share information with the following categories of recipients.

10.1 Service Providers

We may use third parties that assist us with:

• cloud hosting
• databases and storage
• content delivery and security
• analytics
• error monitoring
• authentication
• billing and payment processing
• transactional email
• customer communications
• artificial intelligence
• data acquisition
• customer support
• and infrastructure operations

These providers may process information on our behalf to provide their services to RivalMoose.

10.2 Your Organization

If your account belongs to an organization or business workspace, authorized administrators of that organization may access information related to:

• your account
• workspace activity
• usage
• permissions
• and content created within that workspace

10.3 Legal and Safety Requirements

We may disclose information where we reasonably believe disclosure is necessary to:

• comply with applicable law
• respond to lawful government requests
• comply with court orders or legal process
• enforce our Terms of Service
• protect our rights or property
• investigate fraud or security incidents
• protect users or the public
• or prevent illegal activity

10.4 Business Transactions

If RivalMoose is involved in a merger, acquisition, financing, restructuring, sale of assets, insolvency, or similar corporate transaction, information may be disclosed or transferred as part of that transaction, subject to applicable legal requirements.

RivalMoose does not sell personal information for monetary consideration.

We are not in the business of selling databases of individual consumers.

Our product is focused on competitive intelligence concerning brands, ecommerce businesses, products, promotions, advertising, and markets.

If our practices change in a way that triggers additional opt-out rights under applicable law, we will provide the legally required disclosures and controls.

RivalMoose may operate globally and may use service providers located in countries other than the country in which you live.

As a result, personal information may be processed or stored internationally.

Where applicable law requires safeguards for international transfers, we may use appropriate mechanisms such as:

• contractual protections
• standard contractual clauses
• approved transfer mechanisms
• adequacy frameworks
• or other legally recognized safeguards

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide RivalMoose
• maintain account and subscription records
• preserve security logs
• comply with legal obligations
• resolve disputes
• enforce agreements
• and maintain necessary business records

Retention periods may vary depending on the nature of the information.

Competitive intelligence history

Historical competitive intelligence is an important part of RivalMoose.

We may retain structured historical observations concerning brands, products, pricing, promotions, creatives, and other commercial activity for extended periods because historical comparison is a core feature of the service.

Where such records contain personal information that is not necessary for the competitive intelligence purpose, we may remove, minimize, aggregate, or de-identify that information where reasonably appropriate.

Account deletion

Deleting an account may not immediately delete every copy of information from backups, security records, financial records, or other records we are legally or operationally required to retain.

We use administrative, technical, and organizational safeguards designed to protect information against:

• unauthorized access
• unauthorized disclosure
• alteration
• destruction
• loss
• misuse
• and other security risks

Measures may include, where appropriate:

• encryption in transit
• access controls
• authentication protections
• workspace isolation
• secrets management
• logging and monitoring
• network and application security controls
• backups
• restricted administrative access
• and security testing

However, no internet-based service or storage system can be guaranteed to be completely secure.

If you believe you have discovered a security issue affecting RivalMoose, please contact security@rivalmoose.com.

Depending on where you live, applicable law may provide rights regarding your personal information.

These may include the right to:

• request access to your personal information
• obtain information about how it is processed
• correct inaccurate information
• request deletion
• withdraw consent where processing relies on consent
• object to certain processing
• request restriction of certain processing
• obtain portable copies of certain information
• opt out of certain marketing communications
• lodge a complaint with an applicable regulator
• and exercise other rights available under local law

Certain rights may be subject to legal exceptions.

To submit a privacy request, contact privacy@rivalmoose.com.

We may need to verify your identity before completing certain requests.

Authorized agents may submit requests where permitted by applicable law.

Where applicable, RivalMoose processes digital personal data in accordance with applicable Indian data protection requirements.

Individuals may have rights available under applicable Indian law regarding their personal data, including rights that become applicable as relevant provisions of India’s data protection framework take effect.

Requests may be submitted to privacy@rivalmoose.com.

Where applicable, individuals in the European Economic Area, Switzerland, or United Kingdom may have rights including:

• access
• rectification
• erasure
• restriction
• portability
• objection
• withdrawal of consent
• and the right to lodge a complaint with the relevant supervisory authority

Where RivalMoose relies on legitimate interests, you may have the right to object to processing in certain circumstances.

Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing before withdrawal.

UK privacy guidance continues to recognize rights including access, rectification, erasure, restriction, portability, objection and protections relating to automated decision-making.

Residents of California and certain other U.S. states may have additional rights under applicable privacy laws.

Depending on the law and circumstances, these may include rights to:

• know what personal information is collected
• access personal information
• request correction
• request deletion
• receive certain information in portable form
• opt out of sale or certain sharing of personal information
• limit certain uses of sensitive personal information where applicable
• and not receive discriminatory treatment for exercising privacy rights

California’s CCPA currently provides rights including the right to know, delete, opt out of sale or sharing, and protection against discrimination for exercising those rights.

Requests may be submitted to privacy@rivalmoose.com.

You may receive marketing emails from RivalMoose where permitted by applicable law.

You can unsubscribe at any time by:

• clicking the unsubscribe link in the relevant email
• or contacting us at privacy@rivalmoose.com

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages, such as:

• security notifications
• billing messages
• account notifications
• service notices
• or requested alerts

RivalMoose Discover may make selected competitive intelligence publicly available.

Public information may include:

• brand profiles
• pricing movements
• promotions
• product activity
• newly observed advertising creatives
• category trends
• market activity
• and other publicly observable commercial signals

RivalMoose Discover is intended to publish business and commercial intelligence, not private personal information.

Private customer workspace information is not intended to be exposed through RivalMoose Discover.

If you believe information appearing on RivalMoose Discover is inaccurate, outdated, improperly attributed, or raises a legitimate privacy concern, contact privacy@rivalmoose.com or use the applicable Report an Issue function.

RivalMoose may display or reference links to third-party:

• websites
• product pages
• advertisements
• marketplaces
• stores
• social platforms
• and other external sources

Those services operate independently of RivalMoose.

We are not responsible for their privacy practices, content, security, or data-processing activities.

You should review their respective privacy policies when interacting with those services.

RivalMoose is a business-to-business service and is not intended for children.

We do not knowingly seek to collect personal information from children for the purpose of providing RivalMoose accounts.

If you believe a child has provided personal information to RivalMoose inappropriately, contact us at privacy@rivalmoose.com so that we can investigate and take appropriate action.

Organizations using RivalMoose may provide certain information to us for processing in connection with their workspace.

Depending on the circumstances, the business customer may act as the controller or data fiduciary for certain personal information and RivalMoose may process that information on its behalf.

Enterprise customers may request a Data Processing Agreement (DPA) where appropriate.

For DPA inquiries, contact privacy@rivalmoose.com.

RivalMoose may engage third-party subprocessors and service providers to help deliver the service.

These may provide services related to:

• infrastructure
• cloud hosting
• storage
• analytics
• authentication
• security
• email
• billing
• customer support
• artificial intelligence
• and other operational functions

We may maintain a separate Subprocessor List identifying material service providers used by RivalMoose.

We may update this Privacy Policy from time to time to reflect:

• product changes
• new features
• changes in data-processing practices
• legal or regulatory developments
• or operational requirements

When we make changes, we will update the Last Updated date at the top of this page.

If changes are material, we may provide additional notice where required by applicable law.

Questions, requests, concerns, or complaints regarding this Privacy Policy or RivalMoose’s privacy practices may be sent to:

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